Thor’s Hammer on the path to success

Berlin gambling machine manufacturer BALLY WULFF impresses the Italian bar market

The Berlin gambling machine manufacturer’s success strategy includes clever game ideas and the right country-specific decisions.

One thing is clear since Thor’s Hammer was launched in Italy this summer: the game has developed into one of the most popular games on the local market.

“We expected positive feedback but this evolution into a trend product is really amazing,” sums up export manager Willem Korteweg. According to analysis of the test results, the game had performed extremely well previously and had attained a large fan base in Spain and Germany as well.

The developments in the Italian market over the last few months speak for themselves. “The game has everything that Italian players want. It offers entertainment and fun, has balanced mathematics and thus places the emphasis on longer game rounds. In addition to use in gaming venues, Thor’s Hammer is also specifically captivating the Italian bar market,” Korteweg concludes, hinting that BALLY WULFF will also be launching more successful games for the Italian market over the coming year.