Innovative Strengths Showcased On International Stage
BALLY WULFF will be presenting its latest machines and creative game packages at ICE in London
The ICE Totally Gaming fair in London will be opening its doors between the 7th and 9th of February 2017, providing Berlin-based BALLY WULFF with the ideal platform for presenting its cornucopia of products. The company is ready and eager to showcase its latest highlights for Germany, Spain, Italy and the online market, to wow the international visitors who visit its stand.
The BALLY WULFF game packages embody modern, contemporary entertainment. They enable BALLY WULFF to skilfully present itself as a “jackpot expert” at ICE Totally Gaming, and continue to set trends for the gaming venue and bar market with its portfolio of products that are full of energy and power, and guarantee an amazing gaming experience.
Its equipment and games are adapted to the specific conditions of each country, to ensure a targeted response to the international preferences, wishes and requirements of players and operators. In addition to serving its primary markets in Spain and Italy, the company constantly explores new markets and expands its portfolio of online games. BALLY WULFF would be delighted to welcome visitors to our stand N4-260 at ICE in London, where we will impress them with our powers of innovation!
BALLY WULFF in Spain – on the road to becoming a big brand
With its high-quality machines and sophisticated games, this traditional German company has become one of the leading producers of gambling machines in Spain. That's because the games are extremely popular, innovative, imaginative, and user-friendly, and their high quality and great graphics keep players fascinated now and in the future.
A major contributor to this success is the company's strong, close cooperation with its exclusive Spanish sales partner, UNIDESA. The two companies have worked together to get the edge on their competitors in Spain by successfully introducing the concept of the multiplayer system: called the "Common Game", it can be played with two to eight machines, to which more monitors can also be connected. Spanish customers can choose between SECRET ISLAND and RED HOT FIREPOT, which is available from Spring 2017, together with the effect-filled ACTION STAR HERO games package, which visitors to ICE Totally Gaming will be able to try out live.
Another product highlight on the Spanish market is the ACTION STAR BAR. The company has spent the last two years on developing a sophisticated mathematical system for the bar market. With it, the system now runs flawlessly, and it will be presented to the public at the fair in London.
BALLY WULFF in Italy – gaining a foothold with quality and creativity
BALLY WULFF is continuing to focus on the Italian market. In this market, the Berlin-based company relies on its relationships with strong partners. BALLY WULFF has already established partnerships with several renowned companies such as Favola, Elettronolo, Tecnoplay and PSM Gaming. BALLY WULFF knows that this creates a professional basis for the company’s games. Whether it is due to the input from past experience, or the knack for finding successful games, BALLY WULFF 
games are now firmly established in Italy.
After successfully launching games such as Thor’s Hammer, the company is now introducing Hero’s Quest, Hercules Magnus and 40 Thieves to the Italian market. These games are already industry leaders, in some other markets. Visitors in London will be able to check out the entertainment value of all of these highlights.
Alongside the machines and games for Germany, Spain and Italy, the company is also focussing on online games at this fair. BALLY WULFF has a wide-ranging product portfolio of 35 online games, with many new releases planned for 2017, so it has something to offer in this segment too.
It will be "game on" time for visitors to BALLY WULFF's stand at ICE. Lars Rogge, the company's Managing Director, has this invitation for them: "Come by and see us, and prepare to be blown away by our game systems and innovative features!"